This periodic survey is conducted by Tel Aviv University's Chaim Herzog Institute for Media Politics and Society, headed by Prof. Nurit Guttman. The institute continuously tracks public attitudes to the Israeli media. The index examines change in evaluations over time, the Israeli public's perceptions and expectations of the different media, especially pertaining to major events, and compares the situation in Israel with that in other countries around the world in which this index is also applied.

Data are collected by the B.I. and Lucille Cohen Institute for Public Opinion Research through telephone interviews with a representative sample of Israel's adult Jewish and Arab population. So far the survey has been conducted eight times: in March 2003, January 2004, May 2004, February 2005, February 2006, April 2006, February 2007 and May 2009. Additional details and the findings of the surveys can be found on the Herzog Institute website:    http://www.tau.ac.il/institutes/herzog/mediah.html